SPECIFICITIES OF COMMUNICATION AND MANAGEMENT IN HEALTHCARE INSTITUTIONS

Abstract

With the transition from the paternalistic method of communication in health care, to today’s collaborative-partnership way of communication, the paradigms of communication in the field of health care have changed significantly. The rapid development of medical science, informatics, and the very pronounced interest of patients in their health have significantly contributed to this process. Development of modern health systems, the specific structure of work in health institutions as well as the work process play
an important role. The paper discusses the complex functioning of medical teams and their leaders, the role of teamwork, decision making, leadership, leader selection… The physician-nurse dya d, in the paternalistic model of communication had a superior relationship to the patient who was a passive object and who received information one-way, without deeper discussion. Today, medics and patients are subjects of communication, their relationship is equal and their communication is two-way. The paper presents
historical details of the complex relationship between physicians and patients, as well as the specifics of communication, paradigmatic examples in communication. The importance of communication in the internal and external public was also emphasized.